This promotional email has been sent on behalf of Reckitt. |
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| | | 50% of your adult patients experienced back pain last year.1* For low back pain relief, consider non-steroidal anti-inflammatory drugs (NSAIDs), such as ibuprofen, as a first-line choice.2,3 |
A large, randomised, blinded clinical study in 8,633 adults found the gastrointestinal (GI) and overall tolerability of OTC doses of ibuprofen (up to 1200 mg/day; n=2,869) was comparable to paracetamol (up to 3000 mg/day; n=2874) when used for up to 7 days for mild-to-moderate pain.4,5 |
NICE and NHS guidance is clear: NSAIDs, such as ibuprofen are recommended as a first-line OTC medicine for low back pain, if there are no contraindications.2,3 |
NUROFEN LONG LASTING PAIN RELIEF 300 MG PROLONGED RELEASE CAPSULES: |
- Provide effective pain relief for up to 12 hours6†
- Contain ibuprofen, an NSAID that is a NICE and NHS first-line recommended analgesic for low back pain2,3
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RECOMMEND AN EVIDENCE-BASED APPROACH FOR BACK PAIN |
*Survey of 1,000 UK adults. †Two-capsule dose. |
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50% of your adult patients experienced back pain last year.1* For low back pain relief, consider non-steroidal anti-inflammatory drugs (NSAIDs), such as ibuprofen, as a first-line choice.2,3 |
A large, randomised, blinded clinical study in 8,633 adults found the gastrointestinal (GI) and overall tolerability of OTC doses of ibuprofen (up to 1200 mg/day; n=2,869) was comparable to paracetamol (up to 3000 mg/day; n=2874) when used for up to 7 days for mild-to-moderate pain.4,5 |
NICE and NHS guidance is clear: NSAIDs, such as ibuprofen are recommended as a first-line OTC medicine for low back pain, if there are no contraindications.2,3 |
NUROFEN LONG LASTING PAIN RELIEF 300 MG PROLONGED RELEASE CAPSULES: |
- Provide effective pain relief for up to 12 hours6†
- Contain ibuprofen, an NSAID that is a NICE and NHS first-line recommended analgesic for low back pain2,3
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RECOMMEND AN EVIDENCE-BASED APPROACH FOR BACK PAIN |
*Survey of 1,000 UK adults. †Two-capsule dose. |
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References 1. RB market research. Understanding pain treatment and satisfaction. February 2021. Survey of 1,000 shoppers. 2. NICE. Clinical Knowledge Summaries. Back pain (low) – without radiculopathy. Updated November 2020. Accessed March 2021. https://cks.nice.org.uk/topics/ back-pain-low-without-radiculopathy/. 3. NHS. Back pain. Reviewed January 2020. Accessed March 2021. https://www.nhs.uk/conditions/back-pain/. 4. Moore N, et al. Clin Drug Invest. 1999;18:89–98. 5. Rampal P, et al. J Int Med Res. 2002;30:301–308. 6. Nurofen Long Lasting Pain Relief 300 mg Prolonged Release Capsules. Summary of Product Characteristics. Last updated July 2018. Accessed March 2021. https://www.medicines.org.uk/emc/. |
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References 1. RB market research. Understanding pain treatment and satisfaction. February 2021. Survey of 1,000 shoppers. 2. NICE. Clinical Knowledge Summaries. Back pain (low) – without radiculopathy. Updated November 2020. Accessed March 2021. https://cks.nice.org.uk/topics/ back-pain-low-without-radiculopathy/. 3. NHS. Back pain. Reviewed January 2020. Accessed March 2021. https://www.nhs.uk/conditions/back-pain/. 4. Moore N, et al. Clin Drug Invest. 1999;18:89–98. 5. Rampal P, et al. J Int Med Res. 2002;30:301–308. 6. Nurofen Long Lasting Pain Relief 300 mg Prolonged Release Capsules. Summary of Product Characteristics. Last updated July 2018. Accessed March 2021. https://www.medicines.org.uk/emc/. |
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