For a routine that sticks, recommend Aveeno® Dermexa

View in browser GUIDANCE ON DRY AND ECZEMA PRONE SKIN Following current guidance, proper bathing and moisturising are essential for the daily care of very dry itchy skin and skin that may be prone to eczema.1 It is recommended that individuals with very dry itchy and eczema prone skin frequently use an emollient body wash and emollient cream to help keep the skin barrier intact and prevent future flare-ups.1 WHAT ARE EMOLLIENTS? Emollients are moisturisers that help to regulate the skin, re-balance the skin microbiome and stimulate its natural defences. These work to reduce water loss and actively retain water within the skin barrier. A routine using a quality emollient, can help your customers effectively manage their skin, keeping it healthy and hydrated from day one. HELPING YOUR CUSTOMERS' SKIN WITH AVEENO® DERMEXA The AVEENO® Dermexa emollient range is formulated with oats and ceramides to reinforce the skin's natural barrier and help reduce water loss. 88% of users with eczema prone skin would continue a routine beyond 3 months with AVEENO® Dermexa.2 GUIDANCE ON DRY AND ECZEMA PRONE SKIN Following current guidance, proper bathing and moisturising are essential for the daily care of very dry itchy skin and skin that may be prone to eczema.1 It is recommended that individuals with very dry itchy and eczema prone skin frequently use an emollient body wash and emollient cream to help keep the skin barrier intact and prevent future flare-ups.1 WHAT ARE EMOLLIENTS? Emollients are moisturisers that help to regulate the skin, re-balance the skin microbiome and stimulate its natural defences. These work to reduce water loss and actively retain water within the skin barrier. A routine using a quality emollient, can help your customers effectively manage their skin, keeping it healthy and hydrated from day one. HELPING YOUR CUSTOMERS' SKIN WITH AVEENO® DERMEXA The AVEENO® Dermexa emollient range is formulated with oats and ceramides to reinforce the skin's natural barrier and help reduce water loss. 88% of users with eczema prone skin would continue a routine beyond 3 months with AVEENO® Dermexa.2 The AVEENO® Dermexa range is suitable for adults and children with dry itchy skin and also suitable for people who may be prone to eczema. YOUR CUSTOMERS' SKIN ROUTINE: STEP ONE: CLEANSE AVEENO® Dermexa Daily Emollient Body Wash helps to balance the skin's natural microbiome and gently cleanses without drying Formulated with Ceramides and a Prebiotic Oat Complex Soap free and unscented STEP TWO: MOISTURISE Formulated with a Prebiotic Triple Oat Complex* and ceramides, the AVEENO® Dermexa Daily Emollient Cream is clinically proven to moisturise, soothe, and help improve the skin's natural microbiome balance for healthy looking skin Apply emollient cream after bathing while water is still trapped in the skin to increase skin hydration FOR DRY ITCHY PATCHES: PROTECT Apply a thin layer of AVEENO® Dermexa Fast & Long-Lasting Balm during flare-ups of very dry itchy skin Formulated with a Prebiotic Triple Oat Complex* and Ceramides. The formula moisturises intensely and is proven to immediately soothe itchy feeling skin for up to 6 hours For use on areas that need a bit more attention: hands, knuckles, elbows and knees Also suitable for skin that may be prone to eczema The AVEENO® Dermexa range is suitable for adults and children with dry itchy skin and also suitable for people who may be prone to eczema. YOUR CUSTOMERS' SKIN ROUTINE: STEP ONE: CLEANSE AVEENO® Dermexa Daily Emollient Body Wash helps to balance the skin's natural microbiome and gently cleanses without drying Formulated with Ceramides and a Prebiotic Oat Complex Soap free and unscented STEP TWO: MOISTURISE Formulated with a Prebiotic Triple Oat Complex* and ceramides, the AVEENO® Dermexa Daily Emollient Cream is clinically proven to moisturise, soothe, and help improve the skin's natural microbiome balance for healthy looking skin Apply emollient cream after bathing while water is still trapped in the skin to increase skin hydration FOR DRY ITCHY PATCHES: PROTECT Apply a thin layer of AVEENO® Dermexa Fast & Long-Lasting Balm during flare-ups of very dry itchy skin Formulated with a Prebiotic Triple Oat Complex* and Ceramides. The formula moisturises intensely and is proven to immediately soothe itchy feeling skin for up to 6 hours For use on areas that need a bit more attention: hands, knuckles, elbows and knees Also suitable for skin that may be prone to eczema (Oat flour, oil and essence), In vitro test 1 National Collaborating Centre for Women's and Children's Health. Atopic eczema in children. Management of atopic eczema in children from birth up to the age of 12 years. NICE. CG 057. Dec 2007 2 Stamatas G, Joao Lopoes M, Volonakis K, Clinical Evidence of the Benefits of Oats in Children with Atopic Skin presentation slide 90, ESPD Congress May 2012 Date of prep: July 2020 Job code: UK-AV-2000115 Pharmacy Magazine is part of the Pharmacy Network, a learning system developed and operated by Communications International Group, the UK's largest provider of community pharmacy learning content.   We are sending you this alert on behalf of one of our valued partners. 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